GE Healthcare (Waukesha, WI, USA), has won several Silver Awards for Magnetic Resonance Imaging (MRI) from the 2011 International Design Excellence Awards (IDEA) by the Industrial Designers Society of America (IDSA; Dulles, VA, USA). GE's Discovery MR750w MRI scanner was awarded three IDEA Silver Awards after weeks of IDEA jury deliberations, winning out over 2000 entries from 39 countries.

“GE is honored to receive the 2011 IDEA awards for MRI,” said Jacques Coumans PhD, general manager of Premium MRI at GE Healthcare. “At GE Healthcare MRI we realize that the most direct way to influence the perception of our products is through their design. When we asked our GE Global Design group to visualize our patient centered strategy and to help humanize radiology through an iconic design for the new generation of wide bore MRI systems, that is exactly what they did – they created a look and feel that makes patients feel at ease when they undergo an MR exam.”
 

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